Opening macadamia nuts is trivially easy. Just place the nut in the jaws of big vise grip pliers and wrap it with a napkin. Attach another big pair of vise grips TIGHTLY to the adjusting screw of the first and gradually crank down, holding the wide part of the first vice grip with the nut wrapped in a napkin. And being easy to crack is not a virtue of most macadamia nuts. For home gardeners, once they get the trees established and bring them to the harvest stage, the really tough job is cracking the nuts. A pre-sawn slit on every nut and a unique opening key included in-pack addressed the age-old challenge of cracking the world’s hardest nut. By inserting the key in the slit and levering, the shell gently cracks open to reveal the rich, buttery kernel within.
Australian macadamia lovers were treated to a fabulous new product in October last year with the launch of MacFarms Easy Open Macadamias. Made using Australian grown macadamias from Agrimac, the limited edition product made its Australian debut in Coles supermarkets nationally, with Woolworths following suit in December.
Ranged in the fresh produce section, Easy Open Macadamias introduced consumers to the fun and flavour of macadamias roasted, salted and packaged in their shells. How to get minecraft java edition on xbox. A pre-sawn slit on every nut and a unique opening key included in-pack addressed the age-old challenge of cracking the world’s hardest nut. By inserting the key in the slit and levering, the shell gently cracks open to reveal the rich, buttery kernel within.
Jacqui Price, Marketing Manager at parent company Buderim Group, says the innovation has been a big hit. “The feedback from consumers has been really positive,” she said. “Everyone loved the fact that it’s an Australian product and for many, the in-shell format felt fresher. Repeat purchase was very high and we even had some consumers calling us when their local supermarket ran out of stock, desperate to know where they could get more.”
Price admits that initially some consumers were a little unsure about exactly what the product was, but she says the on-pack instructions and online instructional video took care of the familiarisation challenge. “Getting people to adopt the correct action with the key was interesting,” she says. “Many were trying to twist the shell open when in fact it’s more of a levering action that’s needed. There was definitely an educational element required, but as soon as people watched the video, they understood, fell in love with the product and bought it repeatedly.”
The Agrimac team discovered the concept of the Easy Open Macadamia several years ago in China, a market dominated by in-shell consumption. Five years ago they launched the product successfully in Europe, where it has gained a strong following, particularly as a Christmas line in Germany and The Netherlands where families enjoy the festive tradition of cracking nuts open together.
The decision to launch in Australia came about from Price and her team observing their own behaviour. “Whenever we put these on the table at a meeting, everyone would dive in and start cracking them open. They’re so tactile – people love that and it feels really festive. Australians love macadamias and many grew up cracking their own, so we were confident the product would perform well here,” she said.
Social media (Facebook, Instagram and Twitter), print ads and PR spearheaded the promotional campaign for the product’s launch, and according to Price, this generated excellent buzz and awareness. “We received a lot of attention because the product was so different,” she said. “The health angle really captured a lot of magazine editors, particularly in health and wellbeing titles such as Men’s Fitness and Weight Watchers magazine.” Celebrity outreach garnered additional engagement, with highlights including social media posts from high profile chef Matt Golinski and enthusiastic feedback from journalist Tracey Spicer.
A competition invited consumers to “Tell us what lengths you have gone to in an attempt to crack a macadamia nut out of its shell” with hilarious results. “We had people doing the funniest things – one fan placed the macadamia under the leg of a table before sitting hard on the table to crack the nut open”, laughs Price.
Trade support was also critical to the success of the launch. As Price explains, “They really got behind the product, which was fantastic. It was a little different for them so we all learned a lot from this first round.”
The next chapter for Easy Open Macadamias is now unfolding in Canada, where the product has recently launched. “We’re applying the learnings from our Australian experience in Canada. We’ve changed the back of pack for the Canadian market with improved graphics that more clearly explain what the product is and how to use it as well as an enlarged image of the key,” explains Price. Shelf wobblers at point of purchase are also helping to reinforce the on-pack messaging.
So will Australians be seeing MacFarms Easy Open Macadamias on shelf again? Price certainly hopes so. “The repeat purchase of this product was really high, so we know the demand is there. We would definitely like to revisit the Australian market,” she says. In the event that the product does return to Australian supermarket shelves, it may be with a few tweaks. As Price explains, “Next time we do it, we may increase the focus on education. This time we led with health claims but future runs would probably zero in on how easy the product is to enjoy. Overall though, we have been really pleased with how the product has performed. It met our expectations and it’s been great to have something unique on shelf, particularly with MacFarms branding. Hopefully it’s the first of many great achievements for this brand.”
Congratulations to the MacFarms and Agrimac teams on a fantastic first edition of Easy Open Macadamias. Here’s hoping there are more to come!
For the home grower this may mean drying nut in shell in a small space with a dehumidifier over several days or longer. We take a random sample of nuts usually 20 or more from the sacks delivered to the warehouse and weigh the whole nuts.
How To Cook Raw Macadamia Nuts In Their Shell Macadamia Nuts Macadamia Cooking
Macadamia Nut Cracker Tool
As long as their fats.
How to get macadamia nuts out of their shells. Prepare the macadamia nuts for cracking. Macadamia nuts are incredibly tough to crack even if they ve been boiled or roasted first. Enter easy open macadamias macadamia nuts that have been roasted and salted in their shells and have a slit in their side.
Typical nutcrackers won t do the trick and less refined methods like smashing them with a standard hammer end up crushing the delicate nuts inside. Every packet comes with a metal key that slides into the slot so the nut can be opened with a simple twist. Freezing them makes the shell more brittle.
The video shows a simple easy and safe way to open macadamia nuts suggesting a diy method to crack open macadamia nuts using a homemade nut. Crack out nuts need to be the best possible to satisfy our customers. Whole nuts in their shells are a long storage item with many kinds of nuts having a shelf life of several months.
Everyone loves the idea because it means the world s tastiest nut is now easier than ever to eat ms price said. For ease in harvesting it is good to mow around the tree on the highest setting regularly. When relative humidity gets down to around 30 then some nuts should begin rattling in their shells.
Roasting the nuts also makes the shell brittle by decreasing the moisture in the shell. Boiling the nuts for a couple of minutes helps to soften the shell. However they do vary widely and unless stored in the refrigerator or freezer it is possible that some nuts will suffer a serious loss of flavor or texture.
Read on for two methods you can use to crack macadamia nuts. Or if your tree is an a shadded area with a lot of leaf drop you can use a leaf blower to seperate the leaves from the shells. Harvesting macadamia nuts your macadamia nuts will drop from the tree when they are ready to harvest.
We then crack out the sample and weigh the meat the percentage of nut meat weight to nut shell weight is the crack out. Stage 2 drying or curing is forcing warm dry air through the macadamia nuts.
Macadamia Nutcracker A Faster Way To Get Cracking Macadamia Macadamia Nut Cracker Plant Health
How To Roast Mixed Nuts In The Shell Roasted Chestnuts Roasted Nuts Honey Roasted
Shelled And Unshelled Macadamia Nuts In 2020 Macadamia Nuts Macadamia Stuffed Shells
Healing With Foods On Instagram The Best Way To Eat Macadamia Nuts Get Them In Their Shell So They Are Protected Against Oxi Macadamia Nut Cracker Food Eat
Macadamia Nut Sales Jump After Korean Air Scandal Lonely Planet Macadamia Nuts Variety Of Fruits Macadamia
Macadamia Nuts Benefits Side Effects Nutrition And Facts Macadamia Nuts Macadamia Fruit
Macadamia Nut Enclosed In A Green Husk That Splits Open As The Nut Matures The Hard Brown Seed Coat Holds The Creamy White Kernel Nut That Every Buah Sayuran
Swatchdeck On The App Store Macadamia Nuts Macadamia Food
Types Of Nuts Find The Best Nut For Your Health Goals Chocolate Chip Macadamia Nut Cookie Macadamia Nuts Chocolate Chip
Chocolate Macadamia Nut Tart Recipe Desserts Chocolate Macadamia Nuts Food Processor Recipes
Pin On Health
How To Grow Macadamia Nut Trees Ehow Macadamia Nut Tree Macadamia Nuts Macadamia
How To Crack Macadamia Nuts Easily Whiten
Macadamia Nut Seeds Macadamia Integrifolia 4 95 Macadamia Nut Bauple Nut Seeds Macadamia Integrifolia Price For Package O Food Macadamia Macadamia Nuts
Macadamia Nut In The Shell A Macadamia Nut Still In Its Shell
Shelled And Unshelled Macadamia Nuts In 2020 Macadamia Nuts Stuffed Shells Macadamia
Macadamia Nut Cracker Sheller Machine Price Macadamia Nut Cracker Macadamia Nuts Macadamia
Shelled And Unshelled Macadamia Nuts In 2020 Stuffed Shells Macadamia Nuts Food Backgrounds
Dry Fruits Often Called Nuts These Fruits Usually Have A Hard Dry Covering Called The Shell That Encloses An Edible Kernel Dried Fruit Fruit Dry Fruits List
Pin On Recipes To Cook
Tags: #how to get macadamia nuts out of their shells How much does it cost for adobe premiere.
- ..